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Get a quick introduction to upstreem and how the platform helps you understand your visibility in AI Search. This video explains how prompts, responses, brand mentions, citations, Visibility, Rank, and Sentiment connect, and shows how the dashboard gives you a first overview of your brand’s performance.

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What is upstreem?

upstreem helps you understand how your brand appears in AI Search.

When people use AI chatbots or AI-powered search experiences to ask for recommendations, comparisons, or industry advice, your brand may be mentioned, your competitors may appear, or your brand may be missing completely. upstreem makes this measurable. The platform shows you how visible your brand is, how prominently it appears, how it is described, which competitors show up, and which sources influence the answers. At the center of upstreem are three core signals: Visibility
How often your brand is mentioned in relevant AI answers. Rank
How prominently your brand appears when it is mentioned. A lower Rank means a stronger position. Sentiment
How positively or negatively your brand is described. Together, these signals help you understand not only whether your brand appears in AI Search, but also how strong and helpful that presence actually is.

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How upstreem collects data

upstreem starts with prompts. Prompts are realistic questions people might ask in AI Search, for example when looking for recommendations, comparing providers, or researching a topic in your market. upstreem runs these prompts regularly across selected AI Search environments and collects the generated responses. Each response is then analyzed for important signals:
  • which brands are mentioned
  • whether your own brand appears
  • which competitors appear
  • how prominently each brand appears
  • how positive or negative the mention is
  • which sources or URLs are cited
This creates a structured dataset over time. Instead of looking at one isolated answer, upstreem helps you understand recurring patterns: where your brand is visible, where competitors are stronger, which sources shape the answers, and where you have the best opportunities to improve.